Content Planning

1. Content Strategy (Foundation)

I position myself as a creative writer focusing on fiction and literary content. My target client is a content editor in a digital publishing platform who needs high-quality, engaging, and original writing.

My main goal in content creation is to:

•Showcase my writing skills

•Build a strong personal brand as a writer

•Attract potential clients in the digital publishing industry

2. Content Pillars
   1. Fiction Writing 

Content that showcases my storytelling ability and original works, especially from my Wattpad stories.

2. Literary Content 

Content related to book reviews, novel discussions, and literary analysis.

3. Writing Tips & Skills

Educational content that provides insights into writing techniques and common mistakes.

4. Campus & Writing Journey 

Content that reflects my development as a writer through my experience as an English Literature student.

3. 6-Week Content Plan

(Instagram Reels and TikTok will use the same video content to maximize efficiency and reach.)

WEEK 1

•Theme: Writing Identity

•Website: “Why Storytelling Matters in the Digital Era”

•IG Photo: Original quote (self-written) in carousel format

•IG Video / TikTok: “Why I started writing” (typing visual + text overlay)

•Content Type: Personal branding

•Objective: Introduce myself as a writer and build emotional connection

WEEK 2

•Theme: Writing Skills

•Website: “Common Mistakes Beginner Writers Make”

•IG Photo: Writing tips (carousel: mistakes beginner writers make)

•IG Video / TikTok: “1 mistake beginner writers make”

•Content Type: Educational

•Objective: Show knowledge and value as a writer

WEEK 3

•Theme: Literary Engagement

•Website: “Why White Nights Novel by Fyodor Dostoevsky Feels Emotionally Powerful”

•IG Photo: Novel review (White Nights, carousel design)

•IG Video / TikTok: “This or That: Novel Edition” (with short reasons)

•Content Type: Literary content

•Objective: Show critical thinking and literary understanding

WEEK 4

•Theme: Fiction Promotion

•Website: “How I Build My Story on Wattpad”

•IG Photo: Wattpad story snippet + CTA (“read more, link in bio”)

•IG Video / TikTok: POV: reader reacting to my story (text-based storytelling)

•Content Type: Storytelling / Promotion

•Objective: Showcase my original writing

WEEK 5

•Theme: Campus & Writing

•Website: “How Studying English Literature Improves My Writing”

•IG Photo: “What I learn as an English Literature student” (carousel)

•IG Video / TikTok: “How my major helps me become a better writer” (campus-based video)

•Content Type: Personal + Educational

•Objective: Build credibility as a student writer

WEEK 6

•Theme: Literary Recommendation

•Website: “Why Emotional Stories Matter in Literature”

•IG Photo: Writing tips (consistency / writer mindset)

•IG Video / TikTok: “Novel Recommendations” (emotionally impactful books)

•Content Type: Literary + Value

•Objective: Strengthen authority and connection with audience

4. Strategic Justification 

This content plan is designed based on the needs of my buyer persona, a content editor who seeks writers with strong storytelling ability, originality, and consistency.

Each content pillar represents a specific strength:

•Fiction content highlights my storytelling ability

•Literary content shows my analytical thinking

•Writing tips demonstrate my knowledge and value

•Campus content builds authenticity and credibility

By combining these elements, I can present myself as a well-rounded creative writer who understands both writing and the digital publishing industry.

5. Digital Ethics Consideration 

In creating digital content, I will:

•Ensure originality and avoid plagiarism

•Use AI tools only as support, not as the main creator

•Respect copyright when using references or visuals

•Maintain a professional and respectful tone